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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate
The digital realm is vast and includes many competitors, especially for tech companies. Amid the chaos, your brand deserves to shine. One powerful approach to do so is through top-notch pay-per-click...
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4 Must-Have Components of Successful Cybersecurity Content Marketing
Cybersecurity spending across the globe will reach $219 billion this year and is forecast to grow to $300 billion by 2026. Plus, 66% of CIOs plan to increase investment in 2023 and in years to come....
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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns
When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip...
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B2B Tech Digital Marketing: 5 Proven Tips Every Tech Executive Needs to Drive...
In the fast-paced realm of B2B tech, where innovation is the name of the game, digital marketing isn’t merely about making noise; it’s about making the right kind of noise in precisely the right...
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What to Do After a Website Launch to Boost Traffic and Lead Generation
Congratulations, you have launched your new website. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only...
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How to Repurpose Content to Increase Brand Awareness and Generate More Leads
The value of content creation goes a long way. But, few companies have the resources to produce the volume of content that they need to meet their long list of business goals. One thing marketers do...
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Finding the Right Marketing Candidate: 5 VP or Director of Marketing...
In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying...
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Building Buyer Personas: How to Drive More Leads for Your Startup
Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer...
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Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the...
As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B...
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What is Marketing Automation and How Can It Support Your Lead Generation...
Making sense of marketing and engagement data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in various...
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B2B Paid Search Basics to Support Lead Generation
Paid search can be a valuable component of an integrated marketing campaign. From budget considerations to campaign visibility, every aspect plays a role in shaping the outcome. Regular and thorough...
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Top B2B Marketing Content and Resources of 2023
2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is...
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4 B2B Lead Generation Trends Uncovered in 2023 that Should Impact Your 2024...
The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics in the upcoming year can make all the difference in ensuring an...
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LinkedIn Advertising Best Practices and Benchmarks: Maximizing Your...
This post was originally published on MarketingProfs. LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. However, advertising on...
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Strategies for B2B Manufacturing: The Best Ways to Generate Leads
B2B manufacturers face a distinct set of challenges when it comes to lead generation. Their niche audience, complex sales cycles, highly technical products and intense competition create hurdles that...
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3 Marketing Automation Challenges B2B Marketers Face and Tips to Tackle Them
When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a...
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Marketing Fundamentals for Your B2B Business to Kickstart Lead Generation
When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. At the same time, there is a lot of pressure...
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B2B Product Launch Strategy Success: 10 Lessons from Marketing Executives
Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics....
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Mastering B2B Content Marketing for Lead Generation
In the world of B2B marketing, there’s a shared aspiration that unites us all: the desire to generate a steady stream of high-quality leads to fuel the growth of our sales pipeline. The quest for...
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How to Build a Successful B2B Go-To-Market Strategy
Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action...
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